Krazy George
The Wave – 6.5% West Coast IPA
Meet Krazy George & Celebrate The Wave
The Promised Land Brewery is proud to introduce The Wave — a 6.5% West Coast IPA brewed in honor of the legendary Bay Area cheerleader, Krazy George!
We’re taking The Wave on the road — and you’re invited to join the fun! To honor the legendary Krazy George, we’ll be hosting special events where you can grab a pint of The Wave West Coast IPA, meet George in person, and help us keep the spirit alive.
Catch us at these awesome spots:
Promised Land Brewery – Downtown Gilroy, CA
Rookies Sports Lodge – Downtown San Jose & Willow Glen, CA
The Brit – Capitola, CA
Come out, meet Krazy George, share some laughs, and raise a glass of The Wave with the man who started it all.
Stay tuned for upcoming dates — we’ll post all event details here and on our social media. Let’s ride The Wave together!
Meet Krazy George — The World’s Most Famous Cheerleader
For over 50 years, Krazy George Henderson has been the ultimate superfan, the inventor of The Wave, and the world’s first professional cheerleader. He’s performed live in front of more than 25 million fans and has been seen by hundreds of millions more on TV.
Krazy George’s story began in 1968 as an enthusiastic fan at San Jose State University. His wild energy and booming drum soon turned him into a local legend throughout the San Francisco Bay Area. In 1975, his big break came when Lamar Hunt, owner of the Kansas City Chiefs, brought him in for one game — George was such a hit that he was hired full-time for every home game for the next four years, creating a new profession: the full-time professional cheerleader.
But Krazy George didn’t stop there. On October 15, 1981, at an Oakland A’s vs. New York Yankees playoff game, he made sports history by inventing The Wave. That simple, brilliant spark of fan energy circled the stadium that day and went on to circle stadiums around the world, uniting fans everywhere in one giant rolling cheer.
From the NFL and NHL to the World Cup and countless other events, Krazy George has transformed crowds into unstoppable fanatics — whether it’s 25,000 fans in a stadium or corporate crowds at business events. Teams and companies that bring him in once usually bring him back again and again.
Krazy George has been featured in People magazine, appeared on TV shows like Hollywood Squares and To Tell the Truth, and starred in countless interviews and commercials for teams and products. In September 2003, San Francisco’s Evening Magazine aired a full segment on Krazy George, his unstoppable career, and the birth of The Wave.
After all these years, Krazy George remains the world’s most famous — and maybe even sexiest — cheerleader. His mission is simple: get people on their feet, get them cheering, and keep The Wave rolling strong.
Raise a glass to the man who brought The Wave to stadiums across the world and celebrate with a crisp, hop-forward IPA that’s as bold and energetic as its namesake.
Come down to the tasting room in Downtown Gilroy and catch The Wave while it’s fresh!
